‘Itch!’ Clip Teases Violent Spread Of Mysterious Virus

A newly released clip from Itch! offers an early look at the escalating panic at the centre of Bari Kang’s horror debut, capturing the moment when isolated incidents begin to point towards a wider and more dangerous outbreak.

The sequence, titled ‘Weirdos Everywhere’, unfolds in what appears to be a public setting, where a distressed woman pleads to use a restroom before rapidly losing control. As those around her attempt to intervene, she becomes increasingly agitated, claiming something is biting her and describing an intense burning sensation. The situation quickly deteriorates as she begins scratching herself violently, prompting bystanders to call for emergency assistance.

This brief exchange establishes the broader context of the film’s central threat. The outbreak, referred to simply as ‘the itch’, is framed as something spreading across the city, with authorities and responders struggling to understand its origins. The tone remains grounded, with characters attempting to rationalise events even as evidence mounts that something more serious is unfolding.

Exclusive Itch! clip

Written, directed and produced by Kang, Itch! centres on Jay, a widower navigating the collapse of social order while attempting to protect his daughter. As previously outlined, the story moves from the initial outbreak into a confined setting, where a group of survivors seek refuge in a convenience store, only to face mounting tension from within.

The newly released clip functions as a prelude to those events, illustrating how quickly the situation escalates from a single alarming incident into a recognised threat. By focusing on an early encounter with the infection, it reinforces the unpredictable nature of the virus and the speed at which it begins to spread.

Following its premiere at Grimmfest, Itch! is set for a UK digital release on 20 April via Seven Tales, with a US rollout scheduled for the following day.

Itch! trailer