‘Anaconda’ Gets a Big Bite With London Chicken Shop Collab

Anaconda coils its way onto digital platforms this week, unveiling a tongue-in-cheek food collaboration designed to turn the film’s home premiere into a full-blown event. Timed to the UK digital launch on 10 February, the studio has partnered with London fried-chicken favourite Chicken Shop to roll out a limited-time meal inspired by the film’s oversized ambitions.

Running from Friday 13 February through to Friday 27 February, the Big Bite meal will be available across all eight Chicken Shop locations in London, as well as for delivery via Uber Eats and Deliveroo. The offering is unapologetically indulgent, pairing the brand’s Straight Up Burger with buttermilk and herb mayo, lettuce and pickles, alongside three Naked Wings and a portion of crinkle-cut fries. It is pitched as the ideal accompaniment to a night in with Anaconda, which is now available to buy or rent on digital.

To kick things off, Chicken Shop is adding a launch-day incentive aimed squarely at the most committed fans. On Friday 13 February, the first 50 customers through the doors at each participating location will receive the Big Bite meal for free, starting from midday. The promotion mirrors the film’s comic sensibility, trading subtlety for scale and a knowing wink at excess.

Anaconda itself embraces a similarly self-aware tone. The action-comedy stars Jack Black and Paul Rudd as lifelong friends Doug and Griff, who finally act on a half-joking dream to remake their beloved cult favourite Anaconda. A midlife wobble sends the pair deep into the Amazon to shoot their passion project, only for the production to unravel when a very real giant snake enters the frame. What begins as a chaotic filmmaking adventure quickly turns into a fight for survival, blurring the line between parody and peril.

Anaconda is positioned as as a fast, crowd-pleasing watch that thrives on momentum rather than spectacle alone. Sony’s decision to pair the release with a high-profile food collaboration reflects a growing trend in home entertainment marketing, where communal experiences are recreated beyond the cinema through pop-ups, menus and limited offers.

For Chicken Shop, the partnership aligns with its long-standing ties to London culture, music and street-level hype, while Sony gains a playful way to cut through the noise of a crowded digital marketplace.

Anaconda is available now on digital platforms.

For more information see chickenshop.com/

Anaconda trailer