San Diego Comic Con ‘Borderlands’ Takeover

San Diego Comic-Con was rocked by the chaotic and exhilarating presence of the Borderlands franchise this year, captivating attendees with a blend of immersive events and star-studded appearances. As excitement builds for the film’s release on 8 August 2024, Borderlands fans got an early taste of the action-packed, humor-laden adventure set on the tumultuous planet of Pandora. The film follows Lilith, played by Cate Blanchett, an infamous bounty hunter returning to her home planet to find the missing daughter of the powerful Atlas, portrayed by Edgar Ramírez. Alongside a ragtag team of misfits, including Roland (Kevin Hart), Tiny Tina (Ariana Greenblatt), Krieg (Florian Munteanu), Tannis (Jamie Lee Curtis), and Claptrap (Jack Black), they face alien species and dangerous bandits, uncovering explosive secrets along the way.

The Borderlands Booth

The Borderlands booth, styled as “Moxxi’s Bar,” became an instant hotspot, drawing massive crowds eager to immerse themselves in the game’s iconic world. Fans were treated to a surprise first-ever appearance by Kevin Hart, who delighted the crowd by signing posters and posing for photos. Hart’s appearance was complemented by visits from fellow stars Bobby Lee, Janina Gavankar, and Benjamin Byron Davis, who also participated in autograph signings, creating a memorable experience for all attendees.

Moxxi’s Bar Takeover

In a bold and immersive move, Borderlands took over Bar 207 at the Hard Rock Hotel, transforming it into the beloved Moxxi’s Bar from the game. The event was an overwhelming success, with 5,000 tickets selling out in under 20 minutes. Over 1,900 people passed through the bar in just five hours, making it one of the most talked-about attractions at Comic-Con. The star-studded event saw appearances by Kevin Hart, Jamie Lee Curtis, Edgar Ramirez, Florian Munteanu, Bobby Lee, Janina Gavankar, and Benjamin Byron Davis, who mingled with fans, took photos, and participated in interviews. The atmosphere was electric, with live DJ sets by Claptrap and Moxxi cosplayers adding to the vibrant and chaotic energy.

Bandit Street Teams

Adding to the excitement, Borderlands unleashed Bandit street teams across the convention, distributing over 30,000 copies of the exclusive Borderlands Cover Entertainment Weekly San Diego Comic-Con Special Issue. These bandits roamed the streets, creating a buzz and spreading the Borderlands fever far and wide.

Press Studios

The Borderlands cast and characters made their presence felt at several high-profile press studios, including the IMDb Boat and Entertainment Weekly. Claptrap, Kevin Hart, Jamie Lee Curtis, Edgar Ramírez, Florian Munteanu, Bobby Lee, Janina Gavankar, and Benjamin Byron Davis participated in interviews and photo ops, keeping the media and fans abuzz with excitement.

Coming soon

Directed by Eli Roth and produced by Ari Arad, Avi Arad, and Erik Feig, with executive producers including Tim Miller and Ethan Smith, Borderlands is anticipated to be an explosive experience filled with action, humor, and heart.. a film that fans of the franchise and even newcomers will not want to miss.

With its immersive presence at the convention and the star power behind it, Borderlands is set to make a significant impact both on-screen and off. Get ready for a wild ride when the film premieres on 8 August 2024. We’ll share more news as it comes!